1.客觀性:企業簡介不是推銷廣告，它要求文案內容要實事求是、數據準確、語言平實。

2.實用性:企業簡介是為了讓外界了解企業的概況，介紹企業情況時應該突出重點、簡潔明了，便于業務合作者或社會公眾閱讀、理解。

3.譽美性:企業簡介的語言力求簡潔明確，恰當使用贊譽的詞語，正面展示企業在經營中取得的成就，展現企業風采。

1. Objectivity: The enterprise profile is not a sales advertisement, it requires that the copywriting content be realistic, the data is accurate, and the language is plain.

2. Practicality: The enterprise profile is to let the outside world understand the general situation of the enterprise, and the introduction of the enterprise situation should be focused, concise and clear, so that it is convenient for business partners or the public to read and understand.

3. Reputation: The language of the company's profile strives to be concise and clear, and the words of praise are used appropriately to positively display the achievements made by the enterprise in the operation and show the corporate style.